Strategic Marketing Managment Essay Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Managment - Essay Example An evidence of modification in strategies is that Steve Jobs introduced the idea â€Å"to transform merchandising outlets into miniature theme parks for children† (Clark, 2009). The idea has proven successful since it helped enhancing customer base. The young customers appreciated and welcomed the surprising / fascinating change in display and internal outlook of stores, which then resulted in an overall increase in number of customers that showed up at outlets for purchase of toys, games, videos and costumes. The retail segment that plays the important role in growth of Disney has become a successful and sustainable contributor to revenue streams primarily because of Jobs. In simple words, Steve Jobs has contributed to Walt Disney his experience and strategic initiatives he took at Apple, thereby turning Disney a highly profitable conglomerate. As far as the vision is concerned, it is justified to argue that Steve Jobs has encouraged the strategic planners and policy – makers of Walt Disney to take new risks for business growth and sustainable development. Nonetheless, Jobs made Disney realised the fact that risks and decisions when taken rationally and prudently always lead to expansion, consumer acceptance and competitive advantage even in a challenging environment (Clark, 2009). 2) How and to what extent are Disney’s new products planning initiatives likely to benefit from Jobs’ successes at Apple Computer? As far as the successes of Apple Computer are concerned, it should be pointed out that CEO and Board member Steve Job is the actual contributor towards the internal developments and growth in brand value of Apple. Indeed, Steve Jobs highlighted the importance of innovation and differentiation across Apple; therefore, he specifically focused on Research & Development function to produce new products such as Iphone, Ipad, Ipod, and other digital devices etc. In this way, he identified the gaps in music and entertainment industry that have been met through product and market development strategies. Apple has now become one of the major competitors of Nokia because of phenomenal growth in sales of cellular phones. Similarly, Steve Jobs could also contribute the similar experiences to Disney by identifying the gaps that exist to be utilised for media conglomerate. Jobs has already initiated the display changes in existing retail outlets and he could contribute in new product planning initiatives, especially those related to recreational activities at display centres. Nonetheless, Jobs is aware of the fact that Disney’s core target market is children (tween agers) so introduction of activities for children such as â€Å"watching film clips, pressing buttons to operate displays, chatting with animated characters and participating in karaoke contests† (Clark, 2009) will actually be quite beneficial for Disney. In this way, Jobs will have significant contribution in Disney’s product developme nt initiatives on the basis of aforementioned reasons. 3) What are the changes that may occur in Disney’s marketing strategies resulting from Jobs’ influence? According to my understanding after reading the case and information obtained from relevant magazine and newspaper articles, the appointment of Steve Jobs may

Discuss the problems faced by not for profit organisations Essay

Discuss the problems faced by not for profit organisations establishing meaningful performance measures for control purposes - Essay Example Such goals require they follow a particular legal scrutiny within their organizational structure and strong leadership that utilizes its resources to achieve that goal. A not for profit organization begins its role generally for an altruistic purpose, and is centered on the motivations of their entrepreneurs1. Hence it can be deduced that most of the effort towards the organization’s goal is led by leadership of the entrepreneur. Not-for-profit organizations may be registered are corporations but they do not issue shares, so they are either headed by an entrepreneur, a board of governors, board of trustees or board of directors. Not for profit organizations also enjoy the benefit of tax exemption, a common liberty from most governments to encourage such organizations. Nevertheless these organization are also closely checked by the government through three modes of governance2: The media in the general course of business does the effective work of a watchdog in terms of looking out for fraudulent activity in any sector. Their responsibility to bring publicity makes NFP a part of their agenda well. NFPs have a Board of Directors or Donors who are part and parcel of the company serving as owners. As they all commit to a common interest, the Board also ensures they are meeting their target mission effectively and their money is being properly spent. Besides these external forces of performance measures, there is are ways to measure performance internally like other organizations. For not for profit organizations they face much more difficulty while measuring their performance because their bottom-line is no longer in terms of money. Since their objective is generally to meet some socially desirable need of a community or its members, none of them can be quantified perfectly3. As important as performance measure is for the prosperity of any organization, each NFP organization develops its own criteria for developing performance. When a need